Saturday 19 February 2011

London Fashion Week: Day 6

Relative PR
Charles Anastase Show 
Today was my first day working for Relative PR. Relative PR has a huge list of high end designers so I was really excited to see what kind of things I would be doing. When I turned up at the location of the Charles Anastase show it loked like a huge black box building site from the outside but when I walked it, the atmosphere changed. Through the backstage door was a world of chaos from stylists to models, and photographers to make up artists, everyone was there. The buzz I got from being in this environment was exciting, I was then introduced to the PR team who I would be working with for the next five days. An hour before the show and the run through begins, my jobs included filling goodie bags and preparing the seats.

IT WAS SHOW TIME! A quick meeting to discuss the seating plan was really interesting, going through the different blocks included 'the glossys' which are all the magazines, 'the friends and family' of the designer and the newspapers. As press and guests started to file through I was meeting and greeting them and escorting them to their allocated seat. I felt like I had been thrown in the deep end but it meant that I learnt quick and had an amazing opportunity to talk to guests.




This was my first fashion show and I loved it. It was the atmosphere and the setting which made it so exciting but when the lights when down, the music and spotlight came on, it as all about the collection.



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