Modernism- new and shiny, it must be good!
"Form and Function"
"beauty lies in its purity"
- early 1900's
- Mies Van Der Rohe, Seagram Building, NY uses function of building up tall, use golden sections, modernist buildings disintegrate between the outside and inside using new materials, glass
- De Styl- The Style Jounrlas became was to display work
- Piet Mondrian- sqyares, primary colours, abstraction reduced to bare essentials, reflected in Gerrit Rietveld, Red and Blue chair
- Hajo Rose, Textile Design, 1932, used a new technology, a typewriter
- Oskar Shlemmer- designs for triadic ballet- references to machines (above right)
- Giacomo Balla, Fururist suit 1920, horrifying, aggressive, fractured, explosion (right)
- Jan Tschihold, The New Typography, 1928, asymetric future
- Henry Beck new sketch for underground map 1931, modernising using straight lines, simplicity
- Dieter Rams- design principles "a good design is as little design as possible"
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